Senior Product / UI/UX Designer
Ten years designing the systems people have no choice but to use.
Platforms where one workflow reaches tens of thousands of users, permissions decide what anyone can see, and every screen carries a compliance constraint. I design for four o’clock on a Friday, not for the screenshot.
- 68% Reduction in task friction, measured across three PURE rounds
- 30% Estimated reduction in data-entry errors, from caseworker feedback
- 111 Documented frames in a design system built from nothing
- 6 Federal coding challenges, sole designer on the GSA win
Selected work
Where the constraints were the design brief.
From Findable to Answerable
An IA rebuild that cut task friction 68%, and the source-constrained assistant that followed.
- Source-constrained retrieval architecture
- Responsible-AI framework, co-authored
- 68% less task friction on the rebuilt site
Shepherd Case Management System
Redesigning the system that connects survivors of human trafficking to federal benefits.
- 30% estimated reduction in data-entry errors
- ACT-IAC Igniting Innovation, 2021
- Four agencies reconciling one case file
Examiner Portal
Task routing, approvals, and audit-ready histories for examiners reviewing the largest US banks.
- Appian Certified Lead Developer
- Interaction design lead
- 27 journey stages mapped, 7 reframed the program
HRSA Grant Application Redesign
The full applicant journey, plus the internal approval portal on the other side of it.
- Sole designer on the application journey
- 16 documented variants across three screens
- Salesforce
Financial Management Tool
Budgeting, goals, and bill tracking for people managing money on their phone.
- A/B tested CTAs and navigation
- iOS component library
- 29 features prioritized, 8 advice features cut
REI Design System
Tokens, components, and versioning conventions built from nothing, then adopted across the practice.
- Figma to React, with Storybook
- WCAG 2.1 AA
- 111 documented frames
Six Coding Challenges
Blank page, hard deadline, working prototype. Six times.
- Sole designer on the GSA COMET win
- Angular and React, built directly
- Eight hours, blank page to working prototype
The CX Playbook
A 37-page operating manual that turns repeated customer-experience work into five sequential Plays.
- 37-page shared operating manual
- ClearMark Award, 2024
- Co-authored by six
About Parminder
Most of my work has been for people who didn’t get to choose their tools.
From a human-trafficking case-management platform to a source-constrained AI chatbot, I design systems where clarity isn’t cosmetic. It changes what someone can do next.
Caseworkers, bank examiners, grant officers, federal buyers. The software was assigned to them and they have to make it work, which is a different design problem than software people choose. I care more about whether someone can finish the task at four on a Friday than whether the interface photographs well.
Most of this work is federal and confidential, so I show the reasoning rather than the screens: the journeys, the constraints, the patterns, and the decisions behind the interface.
I got Appian Lead Developer certified because the handoff was slow. Workflow questions were taking days to resolve across a translation gap, and learning the platform turned out to be faster than writing longer specs. Same instinct took me to Tableau training when the dashboards needed it.
Product design
- End-to-end ownership
- Complex workflow design
- Interaction and visual design
- Information architecture
- Service design
Research and testing
- Discovery
- Stakeholder and domain-expert interviews
- Usability testing, moderated and unmoderated
- A/B testing
- PURE method evaluation
Systems and platforms
- Design systems and DesignOps
- Salesforce
- Appian, Certified Lead Developer
- Tableau
- Figma
- Axure RP
- Design QA and engineering handoff
Accessibility and AI
- WCAG 2.1 and 2.2
- Section 508
- ADA
- Conversational UI
- Source-constrained retrieval
- Responsible-AI guardrails
Testimonials
“We needed an Appian designer, so he went and got certified. We needed Tableau help, so he went to class. Parminder is hands down one of the MVPs of our CX team.”
Clients and employers
Designing alongside teams at organizations responsible for public health, financial oversight, technology acquisition, and national service delivery.
Experience
Ten years, four employers, one kind of problem.
Regulated environments, complex workflows, and users who inherit the tool rather than choose it.
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2019 – Present
REI Systems
Senior UI/UX Designer
Salesforce, Appian, and Tableau platforms · HHS, Treasury, GSA
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2018 – 2019
Northrop Grumman
UI/UX Designer
USCIS workflows, Tableau standards
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2017 – 2018
Capital One
UI/UX Designer
iOS financial management · A/B testing and analytics instrumentation
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2016 – 2017
AOL
UI/UX Designer
CMS components and content governance
Recognition
Awards
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2021
ACT-IAC Igniting Innovation
National recognition for the ACF case management redesign, selected from 169 nominations.
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2024
ClearMark Award
CX Playbook, co-authored. Now the operating standard across six or more programs.
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2019 – 2025
GEM Awards
Four wins. Different teams, different challenges.
Certification
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2025
Appian Certified Lead Developer
Certified to close the gap between design and engineering.
Find me online