Process for Developing the Vape Juice Brand in Colored Vape Juice.

Colored vape juice brand is an evolving initiative whose design, branding and web development all mesh to form a solid and memorable brand identity. They had to strategize packaging, logos and an interactive website to put the brand into reality.

1. Brand Discovery and Concept Development

It all started with an exhaustive discovery phase to create the brand. The idea was to embody the bright and varied spirit of the product and portray it in every part of the branding. They also did market research about vape industry trends and the customer’s taste. They created the name "Colored" in an effort to be all about diversity, imagination and adventurous flavors.

2. Logo Design

Colored’s logo had to be a statement-making design and the imagery needed to communicate the brand message. Color and straight lines were selected for an up-to-date, colourful style that would be prominent on shelves and on screen. The concept was then tweaked several times, getting input from the public to make sure the logo stuck, was scalable and was appropriate for the audience.

3. Packaging Design

Packaging was important as this is your first physical experience with the product. All were envisioned to echo the flavor profiles of the product while being in tune with the brand. They used bright colors, modern fonts and clean lines to produce striking and vape-regulated packaging. Mockups and prototypes were created to see if designs looked or functioned.

4. Website Development

Colored’s website was interactive and immersive as a compliment to the product. This started from wireframing and prototyping to get a user-friendly architecture. It was decided to opt for a simple and fresh design so that the customer could simply navigate the site with information about the product, flavor options, and brand vision.

The design phase was all about designing responsive, dynamic pages with animations and motions that draw visitors in. Product images and energizing color palettes helped form an integrated online identity. We had e-commerce integration which allowed the customers to browse and buy the products.

5. Testing and Refinement

During the project, we tested and reported iteratively and made sure it was at its best. Packaging was tested for stability and compliance and the website was tested for usability, navigation, and load times. Stakeholders were included at every step to tailor the finished product to fit the client’s requirements and the market.

6. Launch and Impact

After it was all settled, the brand was introduced with a coordinated release of packaging, logo, and website. Colored’s colorful aesthetic, clean packaging and interactive online presence helped make them one of the vape juice companies to beat. The design consistency meant that all elements of the brand represented the brand values of creativity, diversity and boldness and left an imprint on its audience.

• Category : Product Design & Branding
• Date : 12/07/2017
• Client : Freelance