About me
Expert UI/UX designer from Northern Virginia. working on making user experiences that move and are immersive. intuitive user interfaces. With a laser-like eye for the user. design, I’m focused on being seamless, accessible and beautiful. comfortable digital experiences that are easier to use and meet user needs. users' needs effectively.
Parm Sandhu
UI/UX Designer From NOVA
I’m dedicated to creating world-class designs that are about the idea itself, not too many processes or budget. I’m of the opinion that strong outcomes come from knowing, and being focused on a vision. When we don’t believe the concept, even the most sophisticated systems don’t do the trick. My contribution, in the service of what the idea can and will be, is to give it meaning and value for its users that goes beyond aesthetics. That value then drives product’s growth and creates a connection that leads to greater user adoption and retention.
Because of the way I design through planning, wireframing, prototyping, and testing, you can adjust your ideas at every stage of iteration. This flow adds order and rigour to each project so that the end result is a unified, natural experience. On every job I attempt to take a concept and translate it into fun, user-focused digital experiences that marry function with form. This not only ensures usability and beauty but also business goals, so the designs are not just beautiful but efficient and meaningful.
Finished Projects
Happy Customer
Working Weeks
Cups of Coffee
Resume
Showing prospective employers what I have accomplished in the positions I've held.
REI Systems
2019-PresentSenior UI/UX Designer
Over the course of my years at REI Systems, I’ve
completed numerous high-impact projects, often in a
short time and with extreme stress. I’ve been awarded
three GEM (Going the Extra Mile) Awards for always going
above and beyond in high-profile projects. One of the
greatest things I did was to be on a team honored with
the 2021 ACT-IAC Igniting Innovation Award for
re-designing ACF’s Shepherd Case Management System
(SCMS). This was an especially powerful project because
it simplified the process of providing better support
for human trafficking victims so that resources could be
delivered to victims when they needed them. In
conjunction with the General Services Administration
(GSA), I also managed to re-engineer the ITVMO website
to make it more user-friendly and usable. I even worked
on a Generative AI policy for GSA and developed good
practices for AI use in government agencies.
I’ve worked on multiple federal partnerships, optimizing
tools that matter to healthcare and public safety. I’ve
been working for the Health Resources and Services
Administration (HRSA) on several projects that focused
on streamlining their Electronic Handbook (EHB) software
to streamline HRSA’s healthcare operations. As a Data
User Experience Engineer with the Food and Drug
Administration (FDA), I made Tableau dashboards more
accessible to decision-makers. I also wrote a Customer
Experience (CX) playbook, which earned a Clearmarks
Award and gives guidelines to improve user experiences
across all platforms. My focus on strong, impactful
design is expressed in the production of multiple style
guides and a ticketing system for UX support requests to
track and manage a growing number of requests.
Northrop Grumman
2018-2019UI/UX Designer
I worked at Northrop Grumman, where I helped design
tables and applications that are easy to read and
navigate through Tableau dashboards. I also oversaw
full-cycle UX efforts to re-design mission-critical
applications. I used Tableau to make complicated data
useful for stakeholders so that they could read and make
decisions based on it. I applied u/s-centric design
principles to build clean, cohesive dashboards that were
easier to find data and navigate.
Not only did I design dashboards but also used strict UX
methodologies for many applications rewrite, user
research, wireframes and prototypes and conducting
usability tests. These were all aimed at uncovering and
filling user pain points to create apps that weren’t
only better but also adapted to the needs and flows of
the user. It was a valuable experience that made me
realize I want to design impactful, efficient products
that give users a better experience and aid Northrop
Grumman’s business.
Capital One
2017-2018UI/UX Designer
I oversaw the design of a beautiful, intuitive UI to
make difficult financial concepts accessible and provide
simple instructions for anyone trying to manage their
money better. My priority was to have an intuitive,
clear user experience that provided information in a way
that could be easily navigated by everyone to get access
to important financial tools and resources. I designed a
clean and organized layout and used simple fonts and
images to help with usability so that users could simply
scroll through the page and get the information they
needed.
I also did user research and testing on content
structure and function, iterating upon feedback to
ensure the page was functional for a general audience.
My other focus was on responsive design, which means
optimizing the page for all devices so it can be used on
a desktop, tablet, and mobile device. This project
showcases my belief in the power of designing intuitive,
user-focused interfaces that function and look great so
that customers are more engaged with financial
management tools.
AOL
2016-2017Web & Graphic Designer
I worked for AOL, where I built visually appealing and
very practical websites, starting from elaborate mockups
in Photoshop. Such mockups provided the basis of all web
pages’ design for visual continuity and a UX focus. I
coordinated with application developers to develop
in-depth style sheets coordinating the visual and
navigation of the site, from design through to code. My
main concern was making sure the images matched the
technology to create a seamless user experience.
Working with other designers and developers, I worked on
a number of pages, merging design concepts and technical
execution. I had an extremely robust CSS framework in
place to provide design stability in different browsers
and tested each element to spot and fix compatibility
issues. I had a very clean and flexible CSS structure,
so the designs not only looked great but also ran
reliably on every device. It was an assignment that
taught me how to mix design and technical polish,
designing and building AOL’s web presence with careful
design and functional focus.
Services
A few things that explain my services and ballpark prices.
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Developement
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Graphic design
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Branding
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Web Design
Developement
Building something meaningful has long been my unreachable itch, and is something I have been making conscious efforts to try to scratch. Meaningful, although easy to expect, is difficult to realise; it implies there is an intrinsic idea that will transpire into a tool that other people will actually use. Actual people. Not friends, colleagues, clients or pets. Real people.
You may well be the shit-hot designer or developer on the scene that everyone is talking about, but if you have arrived to where you are now without producing something meaningful, and only you can ask yourself that question. Now is the time to stop what you're doing and channel how good you are into ticking that desirable life box.
Graphic design
My imagination has always been an incredible driving force in my life, and has done and still does have influence on almost everything I do. It has always been the most natural and easiest way for me to express myself. Putting pencil, brush, or clay on a blank canvas and bringing something I or somebody has envisioned to life for others to enjoy and marvel at. When reading a book I immerse myself into the characters and environments, often sketching out a great scene with great emotion and gestures. I often get people approach me to design them a logo, tattoos or paint something for room decoration, offers I always jump at.
It wasn’t until recently however, that I have thought about pursuing art as a career; it’s been a dream my whole life, a dream that I never thought could really come true. For me, to be able to have a career in art is like winning the Lottery. But with support from people around me admiring my sketches, sculpting’s and random musings and a fresh and yet more mature perspective on life, I believe it’s about time I took a “leap of faith”. Looking forward, I am excited and have an incredible drive to see where the future may take me!
Branding
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.
Web Design
Designers need to know about aspects of a website that can and can't be achieved through development and why. Designers need to be able to produce and present prototypes that can be iterated and tweaked within the browser, eradicating the waste of time that is producing high fidelity comps. If designers need to go right, developers need to budge left too. Developers need to consult with designers in regards to how a website design might adjust depending on the screen size. How many designers design an individual comp for a mobile or tablet viewport? I would be shocked if any - this task is notoriously left to the developer. Developers also need to adapt their code to suit the content a client has provided four weeks late and iterate quickly to accommodate such a change. It just makes so much more sense to me for this process to just be the responsibility of one person... and a browser.
Ready to order your project ?
Skills
Expert in user-centered design, wireframing, prototyping, and usability testing. Proficient in tools like Figma, Sketch, and Adobe XD, with strong knowledge of accessibility standards and responsive design. Skilled in user research, creating style guides, and developing scalable, consistent design systems.
With over a decade of experience in UI/UX design, I create engaging, user-centered digital experiences that are both functional and visually compelling. I prioritize usability, accessibility, and seamless design handoff, empowering clients to easily manage and update their sites without technical hurdles. My goal is to build products—whether dashboards, prototypes, or style guides—that resonate with users and align with business objectives. If you’re ready to transform your digital presence into a user-friendly experience, let’s bring that vision to life together.
- Project Management
- User Research & Testing
- Data Visualization Skills
Languages Skills
English
Punjabi
Hindi
Testomonials
Allow other people to explain their experiences with me.
Dominic Sale
"Parminder is by all accounts a rock star with huge demands on his time and attention."
Code and Theory
Val Rurak
"I have been in awe by Parminder’s commitment to success. His creativity, resourcefulness, and passion are untouchable. All the customers love him!! He is such a team player, and his can-do spirit is encouraging to anyone he interacts with. He is actively mentoring our junior team members and really sets a strong model for all our consultants!"
REI Systems
Collin Sack
"Parm was a Joy to work with! He brought my ideas to life and always allowed me to critique his work without any criticism. I will definitly be coming back to him for more work."
Accenture
Harpreet Bhullar
"Parm is a very eccentric designer! he has a unique way of meeting his clients criteria and enhanching their ideas."
Northrop Grumman
Greg Shuster
"Parm was a Joy to work with he always came in with a great attitude and was always ready to work. He was always excited to start new projects and always wanted to perfect them as much as possible."
AOL
